Are you a freelance front-end web developer or are you thinking about becoming
one? Maybe you’ve been to a coding bootcamp or graduated from an online
front-end development course. What happens next?
You get your first customer. It might just be a friend who needs a personal website.
It doesn’t matter. You don’t want it to look amateurish. You want it to look good. You
want it to look professional .
Here’s the thing…
Good design can mean the difference between a website that looks ‘homemade’
and one that looks professional. If you’re going to make money at freelance web
development you can’t afford to be making sites that don’t showcase good design
principles. Most people(ie potential clients) know what good design looks like even
if they can’t tell you why it’s good design. Therefore, it pays to have an
understanding of basic design concepts. In fact, I would go so far as to say that it’s
absolutely necessary if you’re going to have a successful career as a freelance
So, where do you start? Where do you go to learn about design? Fortunately, you
don’t need to pay money to learn the foundational basics of design. There are many
resources out there that are 100% free. Here are 10 resources(most of them free)
that that will help you be a better freelance front-end developer because they will
help you be a better designer. Have fun!
Let’s start with the basics. If you want to produce attractive, professional-looking,
front-end work you absolutely need to learn the basics of design. Let me say that
one more time. You need to learn the basics of design. Yeah, it’s that important.
Believe me. It’s going to help you stand out from all the freelance front-end
developers who aren’t learning it and that means you’ll get more work. More work
means more money. See what I mean? It’s important.
Go through Hackdesign’s lessons from start to finish and let it all sink in. If you want
you can sign up for weekly lessons sent to your email address. However, you don’t
need to do that. You can just click on “view all lessons” and start working your way
through it. It’s fairly in-depth. It’s not something that you’re going to do in a couple of
hours. Spend some serious time here on this resource.
David Kadavy’s reason for writing the book is summed up nicely in this quote:
“We can create flyers, postcards, and PowerPoint presentations complete with
animations. We can create blogs, posters, and even coffee mugs…But few of us are
Same thing goes for the creation of websites. Just because you can create a
website that works doesn’t mean that you can create a beautiful, well designed
website that works. It doesn’t mean that you can create a website that looks
professional. I’m sure you know what I mean. Good design looks professional.
Period. So, read this book. Kadavy also has a website at designforhackers.com
where you can sign up for an email-based course called “Design Pitfalls”.
Remember, you’re a freelancer and that means that you’re wearing many hats. Just
knowing how to code isn’t going to cut it if you want to be a great freelancer that’s in
This “crash course” by Joel Marsh is great for learning the basics of UX. He says,
“The following list isn’t everything you can learn in UX. It’s a quick overview, so you
can go from zero-to-hero as quickly as possible.” What are you waiting for? Get
Part two of Joel Marsh’s terrific UX Crash Course: 31 Fundamentals . He sums up
why this is important
“…the more you understand your users’ feelings, thoughts, and actions, the better
designer you are.“
You want to be both a great developer and a great designer, right? If you didn’t you
wouldn’t have read this far. Well, how are you going to be a great, or even a good,
designer if you’re clueless about your users? You gotta think about those users.
They matter because you are building websites that people are going to use. Be
kind to them. Learn something about user psychology.
An attractive color palette alone can go a long way toward making a design look
professional. So, if you’ve got through the basic design stuff I mentioned above but
still aren’t sure about how to apply color theory bookmark this site now and start
using it. Just click on two colors and like magic a beautiful, full color palette appears.
Other good sites for color palettes are flatuicolors.com and coolors.co
You’re going to need to at least have a handle on the basics of Photoshop in order
to work with photos and create web-ready graphics. Here are a bunch of free Adobe
Photoshop CC tutorials. They cover the basics and will be enough to get you
You may be thinking that since you’re not a graphic artist there’s no need to know
how to use Adobe Illustrator. Wrong! Sure, maybe you’re not going to create your
own artwork from scratch. However, what if you want to use someone else’s vector
art? Let’s say that you found a beautiful vector image on iStock that you want to use.
However, the color is wrong or you would like to delete part of the image. No
problem. Learn the basics of Illustrator and get the job done in no time!
Typography may seem a bit boring but it’s important. Even if you don’t commit all of
the information presented here to memory just knowing that in a perfect design
world this stuff matters will help increase your awareness. Read a little bit at a time.
I like this site because the information is presented in little, easily digestible tidbits.
For example, check out this one minute read on letterspacing
You are building sites that real people are going to use. You don’t want your sites to
complicate lives and frustrate people. You want your sites to make their life easier.
Ok, well, you’re going to need to know something about web usability and this is the
classic book on web usability. Jeffrey Zeldman, founder of A List Apart magazine,
says that “if you design, write, program, own, or manage Web sites, you must read
this book.” Well said. Read this book.
Finally, if you’re a freelance web developer wearing a variety of hats you’re going to
have to keep your creativity in top shape and that means exercising it. This books
contains 150 fun challenges aimed at getting you to think outside the box and see
things from a different angle. The book’s introduction sums it up nicely: “Whenever
you feel stuck or uninspired, simply turn to a random page and follow the
instructions to complete the creative challenge you find there.”